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Featured Servant Leader : Loreto “Ka Lito” B. Soriano

Mr. Loreto B. Soriano, Chief Executive Officer, LBS Recruitment Solutions

Loreto B. Soriano is proud of his humble beginnings before launching a successful career in the field of overseas employment. Honed by his five(5) years work in Saudi Arabia and his 20 years experience in the recruitment business, Mr. Soriano’s ideas has contributed a great deal in setting policy directions for the overseas employment development strategies and government programs.

Lito, as called by his industry associates, occupied varied positions in several recruitment agencies in the Philippines – from Marketing Director to Chairman of the Board. He also became President of two(2) of the biggest associations of licensed recruitment agencies in the Philippines: The Philippine Association of Service Exporters, Inc. (PASEI) and the Philippine Association of Manpower Agencies Accredited to Taiwan(PAMAAT).

His unselfish sharing of his expertise and analytical perception of the overseas employment industry makes him as the most sought after consultant and discussant both in government and industry meetings and dialogues. As President of LBS e-Recruitment Solutions Corporation, he directs the company’s operations to ensure the effective realization of the plans and programs set by its Board of Directors.

Patnubay: “Philippine recruitment agencies should emulate LBS” 

2011/3/8 Loreto B. Soriano

Ka Joseph, need your opinion-

Ang opisina namin ay may web based tracking system at nalalaman namin ang location ng bawat isang napaalis namin, kasama na ang completong details ng: pangalan ng OFW, passport number, POEA OEC No., picture nya, location nya as per updates na ginagawa ng either by (ng agency, ang ofw himself, ang kanyang pamily kung nakaregister sila, may oras kung kailan ang latest update o status ng ofw) balak ng opisina ko na maglabas ng FREE public version ng LBS FilAssist System (ito ang tawag namin) at pwedeng magregister ang lahat saan man siyang sulok ng mundo. Ang database tracking system na ito para madaling mahanap ang mga nakaregister na OFW, pati rin ang pamilya nila para updated ang lahat….or kung hindi public access ay pahiram namin sa POEA, DFA, OWWA at recruitment agencies.

Kaya ng systems namin maghandle ng 1-5 Million na workers at kanilang pamilya na nakaregister- may kanya-kanyang password ang mga OFW at pwede nya ma-limit ang mga viewable information ng iba, especially picure nya at update, however kung may crisis situation, malalaman ng gobyerno, ng agency at ng pamilya o sya mismo kung nasaan siya. Libre na software ito dahil naka kabit sa API ng Google Earth. Ang software team namin ang gumawa ng front end and backend. Pag click mo ang icon ng embassy, malalaman din ng worker ang pinakamalapit na Phil. embassy sa kayna, pati hospital at safe areas na designated ng employer or Phil embassy….

This was already presented to Secretary Balsoz by me and my software team. It was also mentioned by TV Patrol and radio Veritas. May mobile application kaming tinatapos and it will mean maski walang internet basta may SMS pwedeng magupdate ang isang OFW ng status nya at automatic malalaman ng system ang exact location nya o locations ng pinakamalapit na evacuation center, hospitals, commercial airports, red cross, etc.

My motive is to enable the government, the recruitment agencies, the workers themselves and their families the most updated situation or location ng isang ofw. Pwedeng ma-disable ng registered OFW na hindi makita ng family nya ang status nya if he feel makakasama o lalong mag-alala sila, but viewable ng cirisis team ng government, agency nila at registered groups na member sila….

Lito
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On Mar 8, 2011, at 2:28 PM, “Joseph Henry B. Espiritu” wrote:

wow, ka lito you have done something great; that our government should have done a long time ago. if you had read our articles and case studies.. ang proper databasing (location, contract switching, reprocess poea standard contract) ng workers ang isa sa pinakamalaking cause ng distress cases abroad.

Being so transparent to the workers, their families and to the government, this is a clear proof that LBS main concern is for the welfare of the workers. Supportado ka po namin ka Lito at dapat kang gayahin ng other recruitment agencies.. Ang mga agencies ba ng PASEI at OPAP ay may ganito din na system?

I hope that the Philippine Government will accept your proposal and for the other recruitment agencies to follow what you have started.. Sana hindi sila katulad sa mga nagdaang administration na tataasan ka ng kilay, dahil natouch ang kanilang ego.. (Katulad ng naexperience namin noon when we started the CMA OFW SOS 5 years ago)

and my opinion for you personally…in one word “selfless!”

Ka Joseph
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2011/3/8 Loreto B. Soriano

Ka Joseph,

LBS lang ang may ganitong system for our needs lang however oir experience in Libya and watching our government using prited map or sketched map to explain status of their evacuation actvities prompted us to offer it free to the government.

We are also completing a recruitment agency model that agencies can use if they like together with their existing system or if they are interested.

We already presented our in-house type LBS Ofw tracker and they have not decide yet.

Tomorrow, there is a public hearing of COWA and Cong. Bello invited me as resource person- i will introduce again this system.

However, even if there is no support from government, we will release a free public access model that everyone can use, especially OFWs and their families.

Lito. B. Soriano i-Pad

OFWs ‘  Comments and Reactions

Patnubay Riyadh

Congrats ka lito for this innovation.. supportado ka po namin..

Santos Oliver

marami pong salamat s pagmamalasakit nyo s amin,mabuhay po kayo!!!

Noril Pilpil

Pashare po

Patnubay Riyadh

go ahead Noril… and thanks..

Ronald Reniedo Salvio

Agree!!! That indeed, LBS is one of the better agencies back home. Service wise, superb!! Processes your overseas employment swiftly but never overlooking contract technicalities potentially disadvantageous to the OFW. I should know, got deployed by them last 2009. Thank you if I haven’t said it before…

Patnubay Riyadh

plus ten points for ka lito and lbs.. dahil si pareng ronald ang nagsabi na good ang lbs..

Arceli Lazaro

pa share joseph.magandang ikalat ito

Lito B. Soriano

Maraming salamat. OCW din kasi po ako dati at ang kasama ko pong may ari ng LBS ay mga staff na with me for the past 20 years, also a share holder is my panganay na 8 month lang nung mag-abroad po ako as telex operator dyan sa Riyadh in 1980.

Rey Ilotti

i totally agree with you, ka tas… @lito – hit me if you need my assistance…

Lito B. Soriano

Ronald. Thank you and it was an honor that LBS has been a part of your quest for meaningful job overseas, jobs that all of us cant have in our own country.

Jun S. Aguilar

Pareng Lito is an ACE….A very clear manifestation of what an OFW is capable of doing. What is so frustrating is we made a lot of head way for other countries to move forward tenthfolds…and yet OFW’s (with wealth of experience and expertise) are not even recognized as potent force to contribute in Nation Building which would stop retrogression in the Philippines….Sigh!!!

Lito B. Soriano

Nasa cross road ang overseas migration at ang kinabukasan ng mga OFWs, kanilang mga pamilya. In one forum I mentioned to academe, economists ” if OFWS lost their jobs, if the recruiters loss theirs office too, the big business and the economic elite will loss their businesses too, lets start the dialog”!

Patnubay Riyadh

Exactly ka lito and that we need the PNOY government to be involved.. this time hindi na nila tayo pwedeng ipagsawalang bahala.. Isipin lang nila na ang gobyerno at ang ating ekonomiya ang mas nakikinabang sa ating kita bilang OFWs..

Rey Ilotti

Ka tas – yes ako sa advocacy nyo… i will be back to abu dhabi this weekend and i’m sure there will be lots of talks between me & ka ronnie… with the way things are going on lalo na dyan sa saudi, we cannot just be reactive…

Patnubay Riyadh

Thanks ka rey..for your usual help sa tunay na advocacy para mga ofws..

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Related Links

Briefing: Overseas Migration & Remittances
OFW Deployment Issues