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Dear OFW-SOS Team,

Attached please find my proposed OFW SOS SMS ad concept.

In the previous email exchanges, I noticed that some of you have shown interest in the "SALBABIDA" concept.

Below, I would like to explain further what the (attached) picture means:



Why SALBABIDA?

Salbabida is a life-saving tool. The OFW SOS SMS Hotline was conceptualized, designed, and developed to function like a salbabida.

What the picture means:

CENTER CORE - OFWs scattered all over the world

At the center is the focus of the system... the OFWs, wherever they may be.


MIDDLE LAYER - the OFW SOS SMS Hotline.

The link (thru SMS technology) between the distressed OFWs and the potential life guards.


OUTER LAYER - the Life Guards... the team.

The team is composed of:

CMA - forwards SOS messages and monitors progress of each case. May directly intervene in case resolution.

Govt. Agencies - initital targets are OUMWA and OWWA. The prime actors in case resolution. We expect them to act on the forwarded SOS messages.

NGOs / OFW volunteers - our global networks. May be tapped to assist, if necessary.


The case resolution (the saving) must be viewed as a team effort. In this way, the government may have a different view at the system and MOA might be at hand soon.

In responding to a distressed call, the SOS SMS System plus the joint efforts of the team (respondendts) may keep the victim's head above water.

I think departing OFWs will also have a positive response to the picture since it symbolizes a life-saving tool. It also shows who are there for them just in case they need help.

The how-to / instructions must always be present in all ad materials and a brief explanation of what the OFW SOS SMS is all about.

I hope I have presented the "SALBABIDA" concept in a clearer way.


Repectfully yours,

Joseph Henry "TAS" B. Espiritu
System  and Sofware Design for
OFW SMS HOTLINE SYSTEM

TAS Profile

 

Overview

The System Modules